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Tortoise by ARTPOWER is a financial, productivity, and wellness app created by artists for independent artists.

Set your rate with confidence

Pricing is often a mystery. The tortoise Rate Calculator combines real-world data from the Living Wage Institute with your skills, experience and aspirations to help you create rates that match the life you want to live.

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Calculated Hourly rate, 0 dollars
Consider housing, food, insurance, and transportation — what you need to sustain your life.
Consider recurring costs, rentals, tools, software, and admin—what you need to keep your art practice running.
Estimate the amount of your monthly income earned from jobs, gigs, projects and other art income.
I am dedicating 40 hours to this art practice in a typical week
We recommend planning regular rest activities to nurture your best self. Remember, rest is not a luxury; it is a necessity.
Emerging artist
Developing new skills and visibility in the arts community (< 5 years of experience).
We recommend that your rate supports more than just breaking even. It should pave the way for a sustainable, abundant career in the arts.
Comfortable
Builds in savings, rest, and peace of mind

Share the tortoise Rate Calculator

Image of Suzanne, Freelance photographer
“People don’t understand the pricing that goes into photography. It’s hard to speak about why your rate is that high. The Rate Card helps justify it in my own mind.”
- Suzanne
Freelance photographer

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An illustration of a rate card, showing $120 sculpture rate.
Rates
Create rates grounded in real data with the tortoise Rate Calculator and price for the life you want to live.
An illustration showing an example of a plan for a sculpture series.
Plans
Turn your next big idea into a series of small steps you can start now.
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Community
Share what you know and learn from artists like you.
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Resources
Access curated knowledge and inspiration in the Resource Studio to build a creative and financial life that lasts.
An illustration showing a monthly budget, with a note that income is ahead of schedule.
Budgets
Track your progress towards the financial goals you set for your creative life with flexible budgeting.

ARTPOWER is building a world where artists thrive, tortoise gets us there.

Build the life your practice deserves.

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